White Paper World is a place for IT professionals to collaborate, achieve insight, share know-how, and make intelligent purchasing decisions. Currently, there are numerous IT web content that are editorial dependent, and low in consumer generated content. While this is a first rate thing, White Paper World plans to create a extra user centric platform, where peers can share information throughout a vast community of excessive ranking technologies authorities. White Paper World will be a professional network, specializing in challenge fixing and company program reviews.
In all, White Paper World will appeal to community directors, database authorities, IT builders, managers, and govt , including and. We will appeal to a industry that encompasses over 100 Million people around the world, and a market that has a true unlimited growth potential. With technology, there is no limit to growth, and thus, there is no limit on the technology market's workforce. We will attract not only IT professionals from North America, but also European nations, the Middle East, and technology prosperous international locations such as Japan and India. This is more than a $100 Billion market when you take advertising into account.
Whilst there are no direct competitors, there will undoubtedly be several networks seeking to obtain enterprise from the equal potential pool of buyers. We will separate ourselves via changing the way the industry works. Rather than editorial content, and reviews from the "big wigs," we will provide person generated material and idea sharing, unmatched by way of anyone in the industry. Further, we will beat our rivals on cost factor, considering that we will have more advertising inventory to sell - it is that social media sites attract more visitors, and generate more page views per visit than comparable editorial networks.
Revenues will be generated from the sale of online advertising and marketing and marketing recommendations. Initially, we will start with banners and text links, either charging on a CPM (cost per thousand impressions) or CPC (cost per click) basis. Next, we will incorporate lead generation, email marketing blasts, and a monetized job posting service. With our audience and traffic numbers will come advertising revenue. Once a company sees the value of putting their message in front of our unique audience, it will be tough for them to pass it up. We will seek to sign vendors in the technology, software, hardware, and telecommunications industries. The targets will be top level marketing managers and executives.
The team will be made up of a 40-50 employee structure, starting with revenue. Income will sell the product to marketers, and then pass the torch onto client services, who will handle all purchaser marketing interactions. Revenue and Purchaser Features will be the main contact point for the customers. Below this, we will have a community and website development team on the back end. We will also have people working accounts payable, accounts receivable, and taking care of the legal side of things.